Project "The Kikinda mammoth 2006" is the result of
successful cooperation of seven partner institutions and organizations from
all over Serbia aimed towards protection and revitalization of exceptionally
well preserved fossil remains of mammoth discovered in Kikinda in 1996.
Ten years after the discovery, this unique find becomes an example
of successful integration of heritage protection and economic advance of local
community through development of tourism. All institutions and organizations
involved in the project used their professional potentials to protect mammoth
remains, first of all, but also to revive through quality presentation and involve
it in the development of daily life of Kikinda. Kikinda municipality, as the
leading partner, National museum in Kikinda, Regional chamber of economy Kikinda,
Natural history museum in Belgrade, Faculty of Philosophy Belgrade, company
"Toza Markovic" from Kikinda and Institution for studying cultural
development from Belgrade developed through partner cooperation a complex project
"The Kikinda mammoth".
The project gathers over ninety professionals from various areas
– paleontology, archeology, management, information technologies, cultural tourism,
economy, marketing and representatives from all relevant sectors who, during
12 months worked on its realization. Through connecting various sectors, series
of educational programs, modern technologies for use in presentation of cultural
heritage, and professional promotion - Kikinda mammoth has become an overall
cultural-tourist product and outline of development cultural tourism in the
First step in realization of the project was establishment of
the Board for research and presentation of Kikinda mammoth consisting of representatives
of local community, experts and representatives of relevant sectors in charge
of decision making regarding protection and presentation of mammoth fossil remains.
Educational programs have not only passed experiences of national experts and
world practice in cultural tourism to local community but have also shown the
modalities of exploiting cultural heritage as the inspiration for development
and improvement of entrepreneurship. Especially progressive segment of the project
is new presentation of the story about Kikinda mammoth which, through application
of advanced information technologies is now given in virtual surrounding and
presented to the public within the exhibition of National museum in Kikinda.
Besides attractive 3D presentation, using modern technologies, the team of experts
created life size replica of the skeleton thereby enabling protection f the
original skeleton and opening series of opportunities for further commercial
exploitation. Professional promotion of all activities and results of the project
are provided through carefully developed marketing strategy created and realized
by the branding agency "Transeast" from Belgrade, together with many
experts in marketing, public relations and branding.
During realization, the Project grew into the joint action of
all actors in political, economic and cultural life of Kikinda, but also its
citizens whose support ensured successful completion of the project.
The project was approved for realization within Program for socio-economic
development of the region of European agency for reconstruction which financed
the project in the amount of 89,88%, while the remaining amount was provided
by Kikinda Municipality.
Project "The Kikinda mammoth 2006" is part of a larger
Integral project "Kikinda mammoth" whose holders are Kikinda municipality
and company "Toza Markovic" with the aim of complete revitalization
of the cultural landscape of Plant II of that factory. Future natural – cultural
environment of Plant II will include "Museum of the quarters" where
the original mammoth fossil remains will be exhibited, "Museum of brick
production" to show the history of brick production having a tradition
in Kikinda for almost 150 years, and "Museum of TERRA" with the most
outstanding works of art created during 25 years of international symposium.